The NFL is aiming to immortalize what many already consider one of the most historic Super Bowl Halftime Shows, with Bad Bunny at the center of that tribute. The league has chosen to extend the experience beyond the stage, blending sports, music, and cultural identity in an unprecedented collaboration. The Puerto Rican superstar has partnered with the NFL to launch two limited-edition capsule collections designed alongside Ceremony of Rose.
The move marks a historic first, as official NFL-licensed Super Bowl merchandise will now feature Spanish translations as part of its branding. The first release, titled the Fans/Concho Collection, is already available and draws inspiration from the Puerto Rican toad that Bad Bunny has incorporated into his artistic imagery. The collection includes apparel, hats, and a collectible keychain featuring designs representing all 32 NFL teams.
Following Bad Bunny’s halftime performance on February 8, the second release — the Super Tazón Collection — is scheduled to debut. This drop reimagines the concept of the “Super Bowl” in Spanish, aiming to capture the scale, energy, and cultural significance of the performance. Both collections signal the NFL’s broader effort to connect with new audiences and acknowledge the growing influence of Latino culture within the league’s global reach. The use of Spanish branding represents more than a stylistic choice; it reflects a meaningful shift in representation.
Bad Bunny’s fans, known as Los Conejos, can pre-order both collections through official platforms including NFLShop.com, Fanatics.com, NewEraCap.com, and elsupertazon.com. Limited quantities will also be available in person at the Super Bowl Experience at San Francisco’s Moscone Center starting February 3. The upcoming halftime show has already become one of the most talked-about performances in recent Super Bowl history, sparking criticism from President Donald Trump and his supporters while receiving strong backing from the NFL and the city of Santa Clara.
Beyond the political debate, the collaboration underscores Bad Bunny’s cultural impact. His presence at the Super Bowl represents more than entertainment — it marks a defining cultural moment reshaping how sports, music, and identity intersect on the world’s biggest stage.
